Since 2004, Michael teaches video marketing online and in live workshops to realtors, who use these tools to dominate their market. Agents that tap into video have a distinct advantage to become the local authority people know, like, and trust.
How Effective Video can be in Real Estate
Hands on creation of videos using your smartphone. We’ll show you how to use only your smartphone to produce professional looking videos; we’ll cover things like getting steady shots, good lighting and quality sound.
How to edit and add graphics to your videos. You will learn how to get your video off your smartphone, and onto social media, like Facebook, Instagram and Twitter, and get your videos seen by more than just your family and friends.
Scripting. We’ll walk you through a simple content creation process and a way to outline your videos, so that you’re target audience will be engaged and want to take action at the end of your video. And we also have some great worksheets you can use.
How to create custom graphics for your social Media channels
We’ll also show you how Facebook Live works… and doesn’t work, as it follows its own set of rules and guidelines for audience engagement. We’ve got some great ideas that will set you apart with your live videos.
How to create and SEO your YouTube Channel
How to Integrate video with marketing your properties and generate leads
Testing and measuring your videos. We show you how to use insights and analytics to see what is working, and what isn’t working, so you can constantly be improving your marketing videos and do more of what is working.
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