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Pillars Of Success: Diversify Your Approach To Boost Productivity

02 Jul 2020 10:54 AM | Anonymous

Sourced by TomFerry.com

What do you want from real estate?

Like, long term…

Do you want to keep working transaction after transaction? Or do you want more… to grow, expand, and build your business?

Either one is fine, but I’ll warn you – without something to strive for… an eye toward growth and progress… it’s much easier to burn out.

I know most people who read this blog week in and week out are ambitious, driven entrepreneurs who want to keep building and expanding their empire.

So how do you get there? How do you transition from feeling like you’re working a job to actually building something for the future?

A big factor is how many pillars you have in place.

Let me explain…

 

Seek Out Repeatable & Scalable Processes

The key to making every day feel not like the same grind is removing yourself from the equation as much as possible.

To do that, you need repeatable and scalable lead-gen systems in place.

Repeatable as in you can use them over and over again.

Scalable as in they can grow to meet your ever-expanding needs.

And not just one or two.

You need multiple pillars of lead generation to build a thriving business.

We’ve talked about this before, but it warrants repeating: Those agents who rely on between one to three pillars of lead generation are rarely successful in real estate. When you step it up to four to six methods in place, you can start to build a nice, predictable business. With seven to nine, you can really start rolling and building tons of momentum. With 10+ tactics in your marketing mix, you can cast a huge net and truly excel.

So… How many do you have?

 

Add A Pillar, Refine & Repeat

Now, depending on where you’re at currently – how many pillars, what kind of team you have surrounding you, etc. – I wouldn’t advise adding a bunch of new strategies all at once.

Add one or two, work them, refine them and make them as “automatic” as possible. That way, they don’t need your day-to-day involvement and you can devote your energy to serving your customers.

Then add another one or two, and repeat the whole process again.

Not sure where to start?

Here are some great options just off the top of my head:

  • Geographic farming
  • Database
  • Online leads – Zillow/Realtor/Trulia
  • Open Houses
  • FSBOs
  • Referrals
  • Phone prospecting
  • Expireds
  • Organic social media
  • Paid social media advertising
  • Agent-to-agent networking
  • Non-owner occupieds
  • TV/Radio
  • Educational seminars and/or webinars
  • Community events (when things return to normal)

How many of those are you currently doing?

Which are you doing well?

What should you add next?

What’s your deadline for making that happen?



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