Sourced by TomFerry.com
What do you want from real estate?
Like, long term…
Do you want to keep working transaction after transaction? Or do you want more… to grow, expand, and build your business?
Either one is fine, but I’ll warn you – without something to strive for… an eye toward growth and progress… it’s much easier to burn out.
I know most people who read this blog week in and week out are ambitious, driven entrepreneurs who want to keep building and expanding their empire.
So how do you get there? How do you transition from feeling like you’re working a job to actually building something for the future?
A big factor is how many pillars you have in place.
Let me explain…
The key to making every day feel not like the same grind is removing yourself from the equation as much as possible.
To do that, you need repeatable and scalable lead-gen systems in place.
Repeatable as in you can use them over and over again.
Scalable as in they can grow to meet your ever-expanding needs.
And not just one or two.
You need multiple pillars of lead generation to build a thriving business.
We’ve talked about this before, but it warrants repeating: Those agents who rely on between one to three pillars of lead generation are rarely successful in real estate. When you step it up to four to six methods in place, you can start to build a nice, predictable business. With seven to nine, you can really start rolling and building tons of momentum. With 10+ tactics in your marketing mix, you can cast a huge net and truly excel.
So… How many do you have?
Now, depending on where you’re at currently – how many pillars, what kind of team you have surrounding you, etc. – I wouldn’t advise adding a bunch of new strategies all at once.
Add one or two, work them, refine them and make them as “automatic” as possible. That way, they don’t need your day-to-day involvement and you can devote your energy to serving your customers.
Then add another one or two, and repeat the whole process again.
Not sure where to start?
Here are some great options just off the top of my head:
How many of those are you currently doing?
Which are you doing well?
What should you add next?
What’s your deadline for making that happen?
Sourced by: Remonline.com
By Rachel Hammer
As we Realtors do our part to minimize the spread of COVID-19, adopting new strategies and techniques for safely showing properties is essential. Many brokerages are encouraging Realtors to use virtual showings in place of in-person ones. When you can’t meet your clients in person, the best way to show them a house from a safe distance is to use video chat.
It’s hard to believe that any buyer would make such a monumental financial decision without visiting a property. At this time, most do not. A virtual tour via video chat is merely a tool to help buyers vet a property and can be followed up by an in-person showing if they really love the home. Alternatively, some Realtors have been presenting offers with clauses that make the agreement conditional upon viewing the property at a later date.
If you’ve never used video chat apps to conduct showings before, here is your crash course in how to conduct a virtual showing using just your smartphone or tablet.
Your choice of app will depend on the devices you and your clients have access to, your comfort level with technology and the number of people you want to include on the video chat. Here are some popular options that are easy to use. To use any of these apps, both you and your client must have the app installed or have an account with the web version of the service. More on that below.
For Apple device users, the easiest option for video chat may be a FaceTime call. This method most resembles a typical phone call, with the addition of video. Both you and your clients must have Apple devices (iPhones, iPads or Mac computers) in order to use FaceTime. To make a video call, open the FaceTime app, choose your client’s contact and click the call button.
If FaceTime is not an option, Facebook Messenger could be your video chat tool. This requires both you and your client to have a Facebook account, and to be connected as Friends. Download the Messenger app in advance and log in. We recommend using text chat to confirm that your clients are ready for the tour before starting a video call. To make the call, click the camera button in the top right corner.
A popular alternative video chat app, especially if you are chatting with multiple people in different locations, is Zoom. This easy-to-use app allows you to conference with many people at once and make a recording of the chat for later review. To use this app, visit Zoom.us and sign up for an account. You’ll have to download the app on your mobile device or tablet as well by visiting the App Store (Apple) or Play Store (Android), and sign in there.
Before you head to the showing, schedule a meeting using the Schedule button on the app home screen. Choose your date, time and other settings to create the meeting. Zoom.us provides you with a template invitation, so all you have to do is send an email to your clients. They will use the link in that email to join the meeting when it’s time. Remember, they too have to have the app installed on their device(s) and should do so in advance to save time.
You can chat with up to four people on video using WhatsApp. Like other apps on this list, WhatsApp requires you to create an account and add your clients as contacts before you can chat. To make a video call with WhatsApp, open a chat with your client and click the video camera icon at the top of the screen.
This app has been on the scene for a long time. To use Skype, you need to create an account and choose a username, as will your clients. Add each other as contacts with your usernames. The app can be downloaded onto your mobile device in advance. Starting a video chat is much like starting a phone call. You click on the contact’s name, start call and enable video.
This is the free version of Google Hangouts Meet, and you likely already have access to this app if you use Gmail. If you don’t already have a Google account, you will have to create one and download the app to your mobile device. Add your clients as a contact using their email address and place a video call by selecting the contact and clicking the camera icon at the top of the screen.
Ask the listing agent for Wi-Fi login details in advance so that you can show the property with the highest video quality possible. When you arrive at a property, connect to the Wi-Fi before calling your clients. Let the client know that you will need a few minutes to establish a connection and that they should expect your call soon after the appointment begins.
When you place a video call to your clients, make sure you are standing in a spot with good light on your face. By default, all the apps on this list begin a video call using the camera on the front of your phone, so the first thing your clients will see is you. If you’re standing with your back to a window or in a dark spot, all they will see is a shadow.
At the start of the call, take a minute or two to talk to your clients about their expectations for the virtual tour, and give them your first impression of the home. When it’s time to start the tour, engage the camera on the back of your phone by clicking the icon that looks like a camera with circular arrows inside it.
Remember, on any app there will likely be a short delay between what you see or say, and what the client receives on their end. Make sure to pan your device slowly so that the camera can pick up essential details. Speak clearly.
Video chat alone will not sell a house, which is why your experience is so important. While you’re in the house, give your clients the details that can’t be observed on video chat, such as traffic noise from nearby roads, pet odours, drafts and even a sense of scale.
It’s perfectly normal to feel unsure the first time you show a property through video chat. It’s something you’ve probably never done before, and it may take a few minutes for you to find your groove. Keep practicing, and soon you’ll be as comfortable with video chat as you are with in-person showings.
With care and dedication, we can all make a difference in limiting the spread of COVID-19 and help our industry return to business as usual. Stay safe out there, and good luck!
We want to extend a huge thank you to all of our presenters and of course all of the attendees!
We are proud to say that everyone who attended the workshop; walked out of there with new ideas on how to bring more value to their clients and prospects with technology.
Charlene De Silva filled the room with new knowledge on how to use testimonials and the value that the reviews truly hold. (We've even learned some new tricks ;) )
Jennifer Jimbere explained the importance of LinkedIn and how we can use it to attract liked minded indivdiuals.
Julie Avery of Genworth also spoke to the crowd and explained some of the Genworth programs that are available to Home Buyers and gave us an update on the home buyers and sellers demographics.
JumpSTART is where great Realtors go to get inspired and learn the latest trends each new year. The 2020 edition will feature Sara Kalke, Andrew Fogliato, and a mystery guest speaker!
JumpSTART is OPEN TO ALL REALTORS.
$75/person - includes breakfast and networking lunch.
Free for RE/MAX Specialists and RE/MAX Enterprises agents.
Pathway to Mastery started Feb 26, 2020
If you are ready to make 2020 YOUR YEAR, than don't miss out on Pathway to Mastery. The in person course will be held weekly starting Feb 26, 2020.
This is a great opportunity to develop additional skills to help you grow your business as well as connect with other like-minded real estate professionals.
Real Estate can be a very loney business and by joining Pathway to Mastery you will be part of an accountability group like no other.
Wishing you and your family a very Merry Christmas from Agent Marketing System.
May the holiday season be bright and full of wonder.
J’aime Nowak from Buffini and Company talks with Lorne Andrews about the advantages of the new Essentials Pathway to Mastery Real Estate Training course. J’aime talks about the differences between Essentials and Peak Producers.
Our New Pathway to Mastery class starts in February 2020! Contact us today to register.
Last month we had the pleasure of having Kiran Gandhi of Agent Consulting, join us to discuss branding. Kiran has a fresh way at looking at branding and it can really go against the grain.
During the conversation, it became apparent that many in the Real Estate industry aren't fully aware of the importance of branding and exactly what it is. Branding is so much more than just having a logo and colours. Branding is truly a reflection of who you are and who your business is.
With the 1000s of agents I have met over the years, many have chosen to brand along with their company colors. When asked why, the most popular response has been, "I pay $XXXX to be part of this franchise, why would I choose anything else". While I am not against this practice, its always a good idea to keep in mind, that you may not always be part of this franchise. Also, the colors of the franchise may not reflect who you are.
When it comes to branding you must start with some key factors
1. What Are Your Core Values? What is the message you are trying to send to your target market? What do you want them to know about you and how you deal with your business?
2. Who Is Your Target Market? Try to think in depth on this. Your target market cannot just be anyone who needs to buy or sell. Are you targeting a group of people in a specific area, or a group of people who are looking for a specific type of housing? If you are not sure of who your target market is, take a look at your past clients and see if there is a common denominator there. Are they all First time home buyers? Are they all young couples? Are they all home owners who are moving out of town?
Knowing who your target market is will help you cultivate your marketing pieces.
3. How Do You Go the Extra Mile? To the general public, most real estate agents are a dime a dozen. What makes you different from the rest? What makes you different from those who are part of your brokerage? What is your specialty? How is your "difference" of value to your target market?
4. Does Your Current Branding Reflect Your Answers Above?
Once you figure out the what your core values are, who you are targeting and what message you are trying to convey, it is a good idea to reach out to a branding or design expert. They will help put your ideas to life and in a way you could never have imagined. Many agents will try to create the logo themselves or use someone from Fiverr to get a logo created. This is not the best way to go, you want someone who truly understands your vision and you want them to bring it to life. You are an expert in Real Estate, let someone else handle your branding.
If you need help with your branding concepts or your business, please feel reach out to us at firstname.lastname@example.org We are here to help you transform your business and create a future of abundance.
Every time I suggest for a Realtor to find a role play partner, I'm always met with shock and reluctance. Truth be told; I find that very strange.
As Realtors, you spend a great deal of time being told to learn scripts. Every trainer out there, has scripts for you to learn and memorize. Once you learn the script, what then?
Well in my opinion, I'm cannot really classify "reading a script " (even if you read it 20 times) as learning a script. Yes you've read it, and hopefully aloud; but how foes that price that you have learned it? You need to practice the script in order for it NOT sound like a script. The script must become a natural part of your vocabulary, it must just role off of the tongue.
If you have read a script but cannot use it in practice, where it does not sound natural ; well than you need a role play partner. Generally that is more than 50% of agents out there.
It really shouldn't be a matter of should I Role Play, but rather Why Haven't I? A role play partner can help you perfect your scripts, they allow you to learn how to handle objections like a pro (which you are). Why practice your scripts on real clients /prospects/leads? Practice with a partner, so when you come face to face with a real lead, you are prepared for almost anything.
Many real estate agents who have been in the business for a few years, want to take their business to the next level and are unsure of how to do it.
Many think well, I will just get more leads and hire some buyer agents and become a team. In theory that seems like a winning plan, however it is not. Creating a Team is "easy" but not effective strategy at all for many reasons.
If you've thought the whole process through and you still think creating a team is a great idea for you, I urge you to speak to your manager so they can help guide you along the way. I do also "heavily" recommend getting an assistant before creating a team. The assistant can get your business organized for you, which will make the transition of adding in new members more seamless.
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